Independence Day sales turn Myntra and Ajio into direct rivals every August, both pushing heavy discounts on clothing, footwear, and accessories. But bigger discount percentages don't always mean bigger actual savings. Here's how the two compare.
Discount Range
Myntra's Independence Day sale typically focuses on ethnic wear, casual clothing, and accessories with discounts that can go up to 70% on select brands. Ajio's Freedom Sale tends to spread discounts more broadly across streetwear and ethnic categories, with markdowns ranging from 50% to 90% depending on the brand.
Brand Selection
- Myntra — Stronger catalogue of premium and international fashion brands, along with its in-house labels.
- Ajio — Wider mix of budget-friendly and fast-fashion brands, plus a large private label lineup (AJIO Life, Fugazee, and more).
Where the Real Savings Are
The trick is comparing the same or similar product across both platforms before buying, since brands frequently list overlapping inventory on multiple marketplaces at different prices. A "70% off" badge on Ajio might still cost more than an "50% off" badge on Myntra for the same item — always check the final number.
Return and Exchange Policies
Fashion is one category where fit and quality can vary a lot, so return policy matters as much as price. Both platforms generally offer easy returns, but delivery timelines and pickup windows can differ by seller, so it's worth checking this before ordering multiple sizes.
Which One Should You Pick?
If you're after specific branded pieces or premium labels, Myntra is usually the safer bet. If you want maximum variety and don't mind experimenting with newer or budget labels, Ajio often has deeper markdowns on a wider range of products.
Final Tip
Before adding anything to your cart, open both apps side by side for the exact product you want. A five-minute comparison can be the difference between a good deal and an average one.